Buddy we’re not buying it: your claims or your porn tees

Last week we wrote about AFL player Lance ‘Buddy’ Franklin, owner and director of sexist fashion label Nena and Pasadena. Our post resulted in significant media attention.

From The Herald Sun:

League shirt fronts Lance ‘Buddy’ Franklin

Buddy Franklin’s T-shirts ‘third rate soft-porn’

Sexist ads damage Buddy Franklin’s reputation

 

From The Sunday Herald Sun:

Women are not up for grabs

Watch: Channel Ten News

Franklin’s statement on The Footy Show

 

Within hours, Nena and Pasadena had removed all traces of Buddy Franklin from their facebook page. Franklin’s profile picture was replaced by their logo. All reference to Franklin (or the AFL) was removed from their page information along with all photos of him.

Buddy Franklin’s management “Strategic Management” made a statement on Channel Nine’s The Footy Show (watch above). Clearly desperate to distance their client from the company he founded, they said:

Transcript of conversation from The Footy Show:

Buddy’s Representative: Franklin is a shareholder only in the company, was not aware of the images, or- more to his problem, the words on the part of the website, and once he was made aware of it he became quite furious with it and, as we have seen, has demanded it all be removed.

 Gaz: So that’ll be the end of the issue, the AFL will be satisfied with that?

 Buddy Rep: 100% Gaz, they went down really hard last night, he didn’t quite understand it last night, he became aware of it today, and his own club CEO Stuart Fox spoke to him about it, he’s fully aware of it today and he’s embarrassed to have his name at all linked in any way whatsoever.

Lets look at some of Buddy’s claims

“Lance Franklin’s involvement with the Nena and Pasadena clothing label is as a shareholder only.”

Perhaps he should have edited his twitter and website info to support his new claims BEFORE making a public statement.

BEFORE                                                                                                                        AFTER

Franklin neglected to mention opening his Neverland Store in Melbourne where he sells Nena and Pasadena merchandise.  He did, however, welcome media attention regarding his store.

“He is not the director of the company”

…but his Neverland website where Nena and Pasdena merchandise is sold claims he is.

“Lance had initially assisting with modelling and marketing of earlier lines of clothing, but that was two years ago and he hasn’t been involved in these activities since.”

Maybe he can explain this video posted only five months ago that would indicate otherwise?

The shirt Franklin is seen modelling is currently available for purchase in City Beach stores. The same shirt is briefly shown in the promotional video from five months ago. Are we really to believe he has not actively promoted his brand in two years?

“…he has no involvement in any aspects of clothing design or marketing decisions.”

Franklin frequently promotes Nena and Pasadena on twitter. In their current promotion, fans must follow and retweet Franklin to win $500 to spend on Nena and Pasadena gear in Franklin’s Neverland Store. This tweet (retweeted by Buddy Franklin) is from one week ago.

According to his statement on The Footy Show, Buddy was “not aware of the images” and once he was,“became furious and demanded they be removed”. These are strong words.

Clothing store Echo censored this billboard in response to complaints.

He’s not going to be happy about this billboard then.

But don’t judge him too harshly, because remember, “he didn’t quite understand it last night, he became aware of it today”. Are we to believe that he never had opportunity to catch a glimpse of the images on t-shirts he himself was modelling?

Franklin states “Some of the imagery used and online comments are not reflective of my views towards women and the treatment of women. I do not condone the use of this imagery in any way.” That’s what we like to hear from footy players who have a platform to influence such attitudes.

But do we believe him?

Buddy Franklin was quick to condemn Nena and Pasadena and to distance himself from the brand – once the media became involved and after more than a year of ignoring our concerns.

He says he hasn’t been involved with Nena and Pasadena for two  years.

To the AFL, we’re not falling for it and neither should you.

It’s time to take some real action.

Let the AFL know what you think here. (Scroll down to footer, find ‘AFL HQ’ click on ‘contact us’ then fill out the feedback form.)

See our previous article ‘Buddy’s no role model’ to read more about Buddy’s involvement with porn t-shirts and his new product for children ‘The Buddy Ball.’

UPDATE!!

Nicole from the Collective Shout Team found the following images from Neverland store’s Facebook page.

 

“..featuring only the finest of what Australian menswear has to offer including AFL star Lance “Buddy” Franklin own established brand Nena and Pasadena“.

 

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21 Comments

  1. Lisa
    Posted 7 May ’12 at 3:50 pm | Permalink

    Except the AFL feedback form is only letting me post 4 words – not the 1000 characters it says comments are to be limited to! I hope this is due to the amount of complaints about Franklin.

    • Team CS
      Posted 7 May ’12 at 6:32 pm | Permalink

      Hi Lisa, not sure what’s happening there. Please try again later to make a complaint. Let us know if you’re still having trouble with it and we’ll try and find another way of contacting them.

  2. Jamie
    Posted 7 May ’12 at 4:07 pm | Permalink

    ‘Respect & Responsibility policy’ Do they think we’re idiots??? incredible! Great work turning the spotlight on this Collective Shout. Don’t let them get away with it.

  3. Steph
    Posted 7 May ’12 at 6:34 pm | Permalink

    When is the AFL going to actually do something? They have consistently failed to make footy a female inclusive sport. It’s not a sport I want my kids playing when the AFL culture is so tied up with sexual assault and players disrespecting women. Come on AFL, do better.

  4. Posted 7 May ’12 at 8:42 pm | Permalink

    “…was not aware of the images, or- more to his problem, the words on the part of the website, ”

    - Umm, so did Buddy Franklin get dressed in the dark before he posed for the billboard photo shoot, for the brand that he says he does not own, but wait – it is plastered all over HIS twitter page as his own company? #notbuyinit.

  5. jarrah
    Posted 7 May ’12 at 10:21 pm | Permalink

    Here’s an email contact at the AFL – he replied to my email regarding Buddy…. Luke.Brennan@afl.com.au

    You can CC it to Education@afl.com.au and Patrick.Keane@afl.com.au as Luke did with his reply to me.

  6. jarrah
    Posted 7 May ’12 at 10:26 pm | Permalink

    Also, here’s Paul Edward’s email address….maybe he could fill you in on Buddy’s involvement with the shop and brand! paul@kisschacey.com

  7. More than annoyed
    Posted 8 May ’12 at 12:55 pm | Permalink

    I feel annoyed. Actually annoyed is not the right word. Annoyed is too soft of a word for what I feel.

    OUTRAGED… INCENSED… IRATE.

    I am IRATE that I have to spend time out of my day over and over to write to corporations who say they have a social and corporate responsibility on their websites but clearly don’t. They are empty words sitting on my screen.

    I am INCENSED that you can put a status update on Facebook about the selling of porn Tshirts by a Football player and you might get a couple of people give you the thumbs up but put up a picture of your latest cup of coffee or how hot your husband is or how good looking your children are and 3/4 of your friends comment or like it.

    I am OUTRAGED that we as a society sit back day after day whinging about how bad society is and the young people of today have no respect yet we are happy for moving pornography billboards to be displayed on Tshirts and we seem to be ok with it. I can’t even comprehend why we don’t seem to even have a regulatory body or government body that is willing to take the bull by the horns and stand up for what is just plain common sense.

    Yes, annoyed is just too soft of a word. The fact that I have to as a mother keeping writing to corporations who should know better bugs me so much that it sometimes keeps me awake at night.

    The fact that I feel I have to make my voice heard because there is a raping of our children’s mind and emotions going on and we are standing by, too busy on our smartphones updating but not smart enough to see our lack of action is now a porn producer and pedophile playground. (Don’t know if cell phones cause brain cancer but it sure causes stupidity)

    We are a lazy generation, either too scared to stand up in case our friends won’t like us anymore (literally) or we don’t care. That is until something actually happens or affects our child.

    When I hear about a Brisbane Mum being murdered and neighbours hear her screams then muffled screams I take it personally when I read on Nena and Pasadena website about dragging a woman by the skull into the bush and duct taping her mouth to get her to have sex with him.

    I take it personally when companies think rape jokes are funny and tell them to keep it coming, allowing boys to think this behaviour is not only acceptable but entertaining.

    I take it personally when Buddy says he isn’t a co-director but a shareholder… oh that is totally fine then you only get paid dividends from the profits of the company as compared to being paid a percentage of the profits as a Co-Director. Isn’t that the same thing? Sell your shares then you really don’t have any connection I say!

    I take it personally when companies try to claw their way back with “we give to Indigenous kids”. Great! Let’s rob Peter to give to Paul – makes sense and makes me feel so much better.

    This week when I read about Buddy (who is no buddy to women I might add) was a co-director in a porn tshirt company – it made me snap. Another company, another same story, another 15 minutes out of my day to have to write about what shouldn’t even be allowed in the first place.

    I straight away wrote to my school principal about the running of Auskick in our school. I took 15 mins out of my day to make my voice heard.

    I let him know that if we continue to support AFL through Auskick then we are really in the long run not only supporting Buddy but also all his porn antics and his attitudes to girls and women – who make up half of the population. Come on kids, buy a buddy ball, then in a few years time buy a porn Tshirt!

    Our principal agreed this was not ok and said he would be speaking to the AFL. I have now shared my story with other Mum’s from other schools who are going to do the same thing- make their voice heard. The AFL needs to put their corporate responsibility into play, get some balls and play on the same team called “equality”.

    It is that simple. Buddy – you have two choices – play AFL or support your porn company. Take your pick.

    So, parents I urge you to take 15 minutes out of your day, write to your school, to the AFL and to distributors of the Buddy Ball. As a collective group of people we can make a difference.

    Then after that you can upload your picture of your cup of coffee to Facebook knowing you may have helped change a small course of history.

    • Eilidh Anderson
      Posted 8 May ’12 at 2:08 pm | Permalink

      thank God for people like you I really mean it, its people like you that actually slow this crap down.Its unlikely we will ever stop it completely but while there are still a few of us with values and morals (real ones not what society tells us are values and morals) theres still a chance this world will be somewhat liveable for the innocent ones. Thank you for taking time out of your life to fight the battles we all should be fighting, thankyou for taking your role as a mother seriously and fighting to protect the environment in which our children are living. Thank you thank you thank you.

    • More than annoyed
      Posted 8 May ’12 at 10:31 pm | Permalink

      Eilidah, I think everyone who makes a stand is important so you taking time out to comment is just as admirable.

      Thank you for your commitment to not bowing to society’s norms!

  8. Father of 3
    Posted 8 May ’12 at 8:16 pm | Permalink

    As a father of three, I teach my two young boys to respect their sister and girls in general.

    I am shocked that a key player in the AFL and a role model to kids can be associated in a business that is both degrading and disrespectful to women.

    I am even more angry that the AFL who supposedly admit this players business is against their policies on the treatment of women are yet to take any action.

    When I am choosing a sport for my two boys, AFL is now off my list.

    • More than annoyed
      Posted 8 May ’12 at 10:32 pm | Permalink

      Great to see men speaking up on this issue!

  9. DaughtersNot4Sale
    Posted 8 May ’12 at 9:15 pm | Permalink

    Lance is a high profile player in the AFL. His ‘porn’ clothing business associations is completely against the ethics of the code. It’s not good enough. What example to young Auskick kids is this guy setting. It’s crazy and a no-brainer. How much bad PR does the AFL want?
    Sexual assault is serious crime. After his sisters and mother are raped do you think he will get round town wearing a dirty porn t-shirt. Of course not. Images which degrade women into nothing more than cheap sex objects is always the WRONG message for everybody ALL the time.

    FACT: Pedophiles actually expose these kinds of soft porn images to groom kids for molestation… Not a good look for Lance or the AFL.

  10. Linda
    Posted 9 May ’12 at 3:25 pm | Permalink

    This WON’T BE FORGOTTEN. AFL take note people are on to you and the covering up of the Buddy Franklin’s tarnished envolvement with porn clothing labels and disregard of respect for women! Do you honestly think this doesn’t bother parents and their decisions with sport and which stores NOT to shop at ???????

  11. Kylie
    Posted 10 May ’12 at 12:08 pm | Permalink

    Nearly every day we hear about someone being arrested for child porn or human trafficking. Why then do our government, corporations and people allow us to be bombarded by porn. It is like we are feeding them this junk as if it is OK and harmless. How can it be harmless when we are living in this day and age where human trafficking mainly the sex industry is at the highest level it has every been. This increase of violence, porn & slavery and these addictions are because wer are feeding it to our men. Can we not put two and two together and notice that if we feed our kids porn by exposing it everywhere they look, that addiction is bred and then we end up with guys/girls with addictions that might have started out as just looking at movies, books, games, billboards, t-shirts, ads, tv shows. That daily this stuff is thrust into our faces and THIS IS THE PROBLEM. Thank God for organisations like Collective Shout that is standing up against this for the sake of our children and the future generations. Thank God for good, wholesome people – mothers and fathers who are wanting to protect their kids and be a voice against all this evil that is robbing our lives. My greatest question is did Buddy’s parents raise him to disrespect women like this or has society turned him into this guy who sells porn on t-shirts as if it is cool. Is this how he views his Mother, sisters, aunties… A very big wake up call is needed to be shouted out over our nation – let us bring back respect for each other, ourselves (come on girls being used by the industry to be sexy is not sexy but just demoralising for you and women). Let us always be a voice and stand up for our children and even for ourselves. We go on about saving the trees, planet and global warming. But let us save ourselves first from the destruction porn is doing to our world and let us place value and respect on every life.

  12. eddie
    Posted 13 May ’12 at 4:32 pm | Permalink

    they’re just t-shirts… relax

    • Team CS
      Posted 13 May ’12 at 4:36 pm | Permalink

      Would you be saying the same if the clothing in question included racist images and slogans Eddie?

  13. JB
    Posted 5 Jul ’12 at 5:13 pm | Permalink

    This issue has nothing to do with the AFL. They cant force a business to change their ways, what do you expect them to do?? If you dont like people wearing porn tshirts why dont you protest to the government to ban them?? Harassing Buddy is unacceptable, as i have stated before why dont you complain directly to the brand, this campaign is just a way for you to degrade the character of an AFL player because you dont like the way that kids look up to him and the great public focus on AFL

  14. Krystelle
    Posted 31 May ’13 at 1:20 pm | Permalink

    You people have way to much spare time on your hands to be worrying about images on t-shirts. Our world is so soft and politically correct these days it makes me sick!

  15. Chris
    Posted 20 Oct ’13 at 3:25 pm | Permalink

    The comments are way over the top, it’s hardly porn!! Check any photography website and these images would be considered art. They are just t-shirts, if you don’t like them don’t wear them. There are plenty of other brands and clothing around with much more offensive messages on them. I think because a public figure is associated with the label it makes it easier to blow this all out of proportion. Media will jump on anything these days, which is why I don’t bother watching free to air tv news

    • Team CS
      Posted 20 Oct ’13 at 10:31 pm | Permalink

      Chris,

      Art or just t-shirts?

      If you’re suggesting “art” then you’re making a claim that these images have some type of meaning in them. But then you seem to be denying any meaning at all by saying they’re “just t-shirts.” Which is it? If it is art, I’m interested to know your thoughts as to why there are no shirts featuring men’s exposed buttocks. No faceless images of men naked on all fours.

      Chris, we don’t like them and we don’t buy them. But here’s the thing…other people do buy them! And they also wear them…in the public space! If men producing these shirts and their defenders are so into pornography or porn inspired imagery, there is nothing stopping them from viewing it in the privacy of their own home. Forcing this onto the general public when sold, displayed and worn in the public space, speaks of men’s over-blown sense of entitlement to women’s bodies. This is sexual objectification Chris, calling it “Art” does not change that.

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