Masquerading as ‘music videos’
Kylie Minogues former producer Mike Stock, formerly of Stock Aitken Waterman records which launched Kylie Minogue’s career has condemned today’s music videos as ‘soft core porn.’
“The music industry has gone too far,” he said.
“It’s not about me being old fashioned. It’s about keeping values that are important in the modern world. These days you can’t watch modern stars like Britney Spears or Lady Gaga with a two-year-old.
“Ninety-nine per cent of the charts is R ‘n B and 99 per cent of that is soft pornography.”
Gaga’s latest music video Alejandro, complete with simulated group sex and religious symbolism,has been criticised as one of the most controversial.
Stock names Lady Gaga and Britney Spears as artists producing soft core porn music videos.
He could have also mentioned Katy Perry
Interestingly, Katy Perry is credited in this article as being one to speak out against sexualised music videos. This is not accurate. What she actually said through Twitter is, ‘Using blasphemy as entertainment is as cheap as a comedian telling a fart joke.’ It was believed she was referencing Lady Gaga’s video. She said nothing about sexualisation. This would certainly be a hypocritical position for her to take in light of ‘California Girls’ (featuring ‘Snoop Dogg’) where she spends parts of the video naked amoung all the things children love – lollies, cakes, bright colours.
Check out the lyrics:
Come on boys, hanging out
All that ass hanging out
Bikinis, tankinis, martinis,
No weenies, just to get in betweeny
Katy my lady….
Obviously rhyming is a strong point, not so much creativity, artistic integrity, originality (see, I can rhyme too). There is a strong focus on women and the physical pleasure they can provide for men. Not surprising since ‘Snoop Dogg’ admits to being a Pimp and produces hardcore pornographic films. Snoop Dogg is also known for showing up to an awards ceremony with two women on leashes.
From ‘I should be so lucky’ to ‘all the lovers.’ Kylie’s transition to porn pop.
When I was 11, I drove my mother mad playing Kylie Minogue’s record (“What’s a record?” asks my 11-year-old). I also really wanted that hat, the one with the top cut out of it and her voluminous curls spilling out. The following year I also got a spiral perm. Back then, Minogues music was cute and fun. I remember receiving a special Kylie Minogue magazine where she talked about all the things she loved – chocolate, the Lion the Witch and the wardrobe (book) and horses. I guess she knew who her fans were.
Twenty years later Kylie – who still looks 20-years-old - is passed around a mountain of writhing, half naked people while singing about ‘all the lovers.’ She is as half dressed and pornified as many other female pop singers.
However it is still little girls who like pop music and watch music videos. As one tween put on her facebook status: “Kylie Minogues video is like, really ewwwww.” Well spotted. She knew that Kylie Minogues video was a bit ‘ewwww’ because she saw it on Saturday morning along with the rest of the primary school and teenaged population.
Mike Stock has spoken out about something that child advocates have been campaigning about for years.
So why has nothing changed?
The government response to the 2008 Senate Inquiry’s recommendations regarding music videos said:
Recommendation 4
The committee recommends that broadcasters review their classification of music videos specifically with regard to sexualising imagery.
Australian Government Response
The Government notes this recommendation.
The Government believes that the classification system is intended to reflect community standards. At present, complaints statistics indicate a low level of community concern about musicvideos. Statistics provided to the Government by Free TV Australia show that, of all complaints received by broadcasters over the past 5 years, only 0.8% have been about a music video program. Free TV Australia has also advised that there was no level of concern raised in the 1300 submissions to the last Code review.
Where to start with this flawed statement?
We have a system that relies on the public to make complaints to various (so-called) regulatory bodies to determine what is called ‘community standards.’ However the issue at hand is that of children watching music videos on Saturday morning. So, is the government expecting children to complain about these programs?
People would respond to this by saying “no, it is the parents who should be making complaints about music videos, or just turn off the TV.” Of course. Obviously it is adults who should make complaints. Yet most parents would not think they needed to monitor the television so closely on Saturday morning. They would hold the view that “obviously” a g-rated or pg rated program is not going to feature scenes of simulated sex. Right?
If only.
Make your voice heard
According to a Free TV representative at an industry seminar last year, only a small proportion of kids watch music videos’ and they hardly get any complaints. Therefore there isn’t a problem. However we know that many people recognise music videos as a problem and research on this issue validates their concerns. We have found that many people don’t know where to complain, or don’t think their complaint will make a difference.
It’s time to enlighten Free TV with the reality – music videos are very popular with young people, however children are unlikely to make a complaint themselves, nor should they have to. It is not for children to set ‘community standards’ it is for adults to uphold standards for them.
Here is what we are asking you to do:
- Pay attention to what is on your television on Saturday morning.
- When you see a music video with hyper-sexualised/pornified imagery and lyrics, write down the name of the song and artist and the name of the program you were watching at the time. (for example, ‘video hits.’)
- Go to www.freetv.com.au and fill in the online complaint form.
- Tell Collective Shout what you’ve done, send us a copy of your complaint and any response you receive. Other members love to read them.
- Put pressure on your local MP’s to ask them what they are doing to help stem the tide of sexualisation of children. Check out our campaign here and follow the steps to make your voice heard.
Dreamworlds 3
This will hopefully motivate you to take action.
The Collective Shout team recently watched a documentary called ‘Dreamworlds 3.’ Dreamworlds examines the stories contemporary music videos tell about girls and women, and encourages viewers to consider how these narratives shape individual and cultural attitudes about sexuality. Here is a short preview of Dreamworlds 3. The video is confronting. *Trigger Warning*
More reading:
Lady Gaga IS poisoning children’s minds
Public Outcry grows as pop star shock tactics get more and more extreme
Pornification of pop is bottom of the charts for children

























17 Comments
When I was 12: Patrick Cowley – Menergy
When I was 13: The Cure – Pornography
When I was 14: Marving Gaye – Sexual Healing
When I was 15: The Cure – Let’s Go To Bed
When I was 16: Depeche Mode – Master And Servant
Just a few picks from the top of my head. I, and everyone I knew that time, turned out to be normal people, some even with kids of their own (like me).
Kids don’t have the same creepy minds as certain adults. Certain as in ‘riding the morality hobby horse’
We’ve been through this ‘parental concern’ nonsense in the eighties, when music ‘went too far this time’ just like it did in decades and centuries before.
Just saying.
Right Erwin, and the adults and lives of families today are in great shape compared to our parents era! Sarcasm aside, I realise you must not work with many children. The number and rate of sexually transmitted are much higher in 2010 than they ever were in the 80′s! (see the WHO).
In my role, I sit with many principals around Australia (some who were teaching when I was at school) and they are becoming increasingly alarmed at the overt sexualised behaviour in schools today compared to only 10 years ago. Children in my line of work around the western world (I have worked in 3 countries) are becoming sexually active earlier (many from 12 years old).
No kids don’t have the creepy minds of adults, but kids minds are still developmentally and emotionally not ready for overt sexual messages. So it is the ‘creepy minded adults’ on these videos that are helping shape the minds of these beautiful children. Those that do not act on their behalf are letting them down!
So, I would have to strongly disagree that things are the same and we are just being alarmist.
Erwin,
My guess is you haven’t read the article we’ve posted, or watched the Dreamworlds video.
The ‘creepy minded adults’ are the one’s producing the porn pop. I suggest you watch the Dreamworlds video.
The blogger’s comments about Kylie are so right. I grew up in the “I Should Be So Lucky” era and I feel so sad that kids today miss out on that sweet, innocent fun. I don’t have kids yet and haven’t watched a music video show in probably 20 years, so I don’t know how bad things actually are. I’ve seen enough hip-hop videos over the last twenty years though, to know that I wouldn’t want a child anywhere near them.
The misogyny and explicit sexuality of some are beyond belief.
The blog is right – if something is on tv on Saturday morning, parents should be able to assume that it’s suitable for their kids. They can’t monitor their kids 24 hours a day. The TV industry should take some responsibility for their actions and monsider the impact of overly sexualised content on young children. But are there enough – or any – music videos today that are suitable for kids? I hope so.
Wow….this clip almost made me cry. That is so disturbing. I think the point about men’s sense entitlement is important and needs to be made again and again. We live in a world where many men still seem to believe that they are entitled to women’s bodies. Women are understood as being men’s sexual playthings. Music videos encourage this sense of entitlement.
Sure, most men know the difference between reality and the ‘fantasy’ (whose fantasy?) depicted in music videos. But the fact that around the world, in so-called gender-equal societies, such as Australia and the US, men continue to sexually assault women demonstrates that some men still believe it’s ok to (ab)use women for their own sexual gratification.
The sexualisation of women in music clips is so normalised that I wonder if people even notice it anymore. It certainly doesn’t titilate me or represent anything ‘edgy’. It demonstrates a lack of creativity and imagination.
Erwin
People who say “it never did us any harm” are clearly unaware of the significant impact media has on contributing to increased rates of body hatred, disordered eating, depression etc – how do you *know* those clips didn’t contribute to problems today?
The problem is not just with any one video but the reiteration of ONLY sexualised images / videos has an accumulated effect on the psyches of young people. And in today’s world, we are seeing more and more homogenised, sexualised images & videos with themes that normalise violence towards women on the internet, in music videos etc
A.
Erwin,
Speaking form the perspective of a teenager who has grown up with imagery far more main stream and confronting than what you are talking about, I have not always been okay. It has affected me and I know it has affected my friends and they did not all turn out “okay”
I do not think you can speak from a position of understanding teenagers these days. So yeah, I am concerned about even the younger kids than me! For sure.
Thanks CS
Again a big thanks Collective Shout for motivating and equipping me to go beyond just my regular ranting against music film clips to actual action!!
I’ll take the suggested steps ASAP!
I wrote a lengthy answer and then my computer decided to kick my behind.
Let me just take out one part that was the only fun part to write for me because the rest of the gish gallop and wrong assumptions probably caused the answer that broke my internet.
Let me take you to a young lad in his early teens (yes, me, some 30 years ago). It is the early 80s. To get lyrics, you had to listen to songs focusedly, try to figure it out and write it down. If a friend had actually bought an album and it had a lyrics sheet, your work was done for you, except that you had to copy the music to tape and copy the lyrics with pen and paper. Sometimes, you and a friend got together and listened to songs, argueing what the lyrics were, if they were not clearly pronounced. Believe me, being busy with a songs like that for anything between 10 minutes up to an hour, it is much more in your face than the audio-visual overload of modern TV.
Let’s add an more twist to it and think about what you would do if you saw your kid writing down the lyrics from which I will quote and what it might do to the psychological development. I’ll spill the beans: nothing. None of us became sado-masochists, gay (well, I’m bisexual), religious, violent, drugabusers, incestuous or suicidal. Most of us (like me) have kids, some of us (like me) got married and a few (like me) were divorced by there ex-bff’s. You know, normal life.
And oh, the lyrics. The song’s you target are so forgettable by comparison. Actually, kids forget them, if they remember them at all. Otherwise I can’t figure out why all the kids in my neighborhood are normal and healthy despite the exposure to all the ‘evil’. There are about 40 that I know enough about, 2 of them are mine – which is why I keep a fatherly eye out on what goes on out there, especially because my son is an autist, can’t be too careful.
As promised, a sample of the lyrics I figured out or copied by hand as a wee young lad:
“You treat me like a dog – Get me down on my knees” (Master and Servant)
“With you on top and me underneath – Forget all about equality” (Master and Servant)
“Vicar in a tutu, he’s not strange” (Vicar in a tutu) (not very explicit, but I love the song)
“Burn down the disco, hang the blessed DJ” (Panic)
“The boys in the backroom loving it up, shooting of energy” (Menergy)
From one song (Sister)
“I was only 16 but I guess that’s no excuse
My sister was 32, lovely, and loose
[..]
My sister never made love to anyone else but me
She’s the reason for my, uh, sexuality
She showed me where it’s supposed to go
[..]
Incest is everything it’s said to be
[..]
She [took a whip to] me until I shout”
You get the idea.
Recently I had cause to be in an airport at 8am on a Saturday morning with my 1 yr old and 4 yr old daughters. My 4 year old was captivated by the music videos playing on the television in the public lounge whilst we ate breakfast. I was disgusted by the portrayal of women. Violently abused, physically assaulted, scantily clad, writhing around in overtly sexual poses… definately not the role models I have in mind for my beautiful, intelligent girls. Barely 5 seconds into the first clip I got up, took my daughter for a walk and told my family to meet me when they had finished their meal.
I refuse to let my daughters watch music clips. Although G-rated they are far from suitable for children. They are definately adult themed.
“and the adults and lives of families today are in great shape compared to our parents era”
For some reason I talked with more than my share of people of our parents era and this is my general conclusion:
In that time of strong families with the father as the undisputed head of the family, so much was swept under the rug to maintain that image of the crispy clean family. Not the only but a to me painful victim was my father who never could deal with the injustice of his youth and drank himself to death at the ripe old age of 43. He wasn’t the only one but the one close to me. So DON’T come to me with your pathetic uninformed stories about how things are worse these days and especially don’t tell me that we need traditional families to save our world and that you fight your pathetic uninformed wrongly targeted badly founded battle for this.
Just don’t.
I’m known as a walk-over but some things can trigger this boy named Sue (Nice cultural reference, not? I know a lot more about music and its cultural history than most people). In our parents’ days, children had no recourse because that almighty father was always right and his wife would always nod in agreement. Even if my dad wasn’t a victim and me trying to keep him from his demise didn’t scar me, I heard too much for comfort from others of his generation. I sometimes wish people didn’t confide in me so much.
But let’s get to a lighter topic lest I explode in a ball of rage.
Question: would you let your kids watch this innocent piece of popular 80s pop? Would you call your station not to put in on on Saturday morning TV?
http://www.youtube.com/watch?v=lDRnSXOgMuI&feature=av2n
It is Master And Servant by Depeche Mode. It is very subtle, don’t you think? I seriously want to know.
Recently on twitter I quoted the ‘you treat me like a dog’ line on Twitter with ‘name that tune’ after it. Almost everyone of my generation knows that song, I was overloaded with reply and people telling me how awesome the song is.
Erwin, you’re trying to make the argument that music videos do not have a negative impact on young people. Research on this issue has shown that it does. I quote from one such report: Sexualisation of young people: review
“Music channels and videos across all genres have been found to sexualise and objectify women.20 Women are often shown in provocative and revealing clothing and are depicted as being in a state of sexual readiness. Males on the other hand are shown as hyper-masculine and sexually dominant. Research into the often sexual and violent content of music lyrics is comparatively thin on the ground. However, an important connection between sexualised music lyrics and their influence on shaping young people’s early sexual activity is that the causality is not just related to sexual content of lyrics, but also to their degrading nature.”
When young people grow up in a culture that consistently degrades women, women’s equality and safety is threatened
I have always been sensitive to degredation of women, or anyone, and even songs that vaguely put women in stereo-typical roles. In that respect ‘I should be so lucky’ by Kylie Minogue is a song that always burned my toast because, like most Stock, Aitken and Waterman songs (from Mike Stock, the hypocrit that article starts out with) it always portrays women as, having to look good and non-dominating roles. In response to a lyircs of a song by The Smiths (’cause the music they [DJs] constantly play tells my nothing to me about my life”) they said said:
“We are writing for girls who go out and hope for a guy to buy them a drink”
They also brought out the single “No deeper meaning” to say that teens aren’t interested in songs with a message and they just want to dance.
The blog posting started out with qouting the wrong guy and to add insult to injury added a link to the UK Daily Mail. If you rail against music that uses shock effect to sell, linking to a newspaper that doesn’t give a rat’s arse about what they write as long as it sells seems a tad contradictionary.
Initially I was irritated by Prince’s “I could never take the place of your man” because, until I figured out the lyrics it seems to say “Never mind what a lying cheat your husband is, as a woman you stay with him, whatever happens”.
Now, back to those videos. I think nothing good of them. They lack substance. The way that women in them seem to be in constant awe of the men ticks me off as much as those stereotypical good-clean love songs were the women are in dire need of a man to give their live any meaning. I should be so lucky….. right.
If you’re going to fight this battle, Dreamworlds is the worst kind of you want to make any headway. Two things look alike, so one thing casues the other and it happens all the time? Because, while people forget the few statistics, the impression it leaves, an impression it intently sets out to make, is that it is the very rule, that it happens all day every day. While this sensationalism gets attention, like the videos it tries to condemnm, it does not help to reach the goal.
Are these videos the cause, or the effect of something else that causes both the videos and the attitude towards women. How often does it happen, to what level? I could go on. When it happens to you, it all doesn’t matter. To prevent it, it is of prime importance.
The quote from the research you give basically says “It is true”. That is not enough. The approach of this research is clarified in “Research into the often sexual and violent content of music lyrics is comparatively thin on the ground”. Let me get scientific on this. You might find that nonsense but the report, or at least from what I read in the quote, pretends to be scientific. By using ‘often’ is quantifies and makes an absolute statement and follows to say there is little research. You can’t say it happens often if it has never been reseached. This is something a tabloid would do in a headline.
The degradation of woman might have a more ancient cause. One of my grandmothers changed from the protestant to the catholic faith because her religion told her the wife has to follow the husband. Another grandmother, not mine, suffered the abuses of her man because, well, women follow their men and especially in those days, if you were left by your man, you simply had no income. I have a hard time imagining a few millenia of such behavior was magically erased in the 60s and 70s like it was never there, only to be reborn in now by videos. There should be research into what causes these videos because otherwise even if you wipe it from the planet. My hopythesis: if we get to a generally better attitude towards woman (and other groups we like to spit on – but let’s not go there), the videos will go away.
Commercial videos latch on existing attitudes because it sells. If the attitude isn’t already there, the videos wouldn’t sell. While being a big hit, Smalltown Boy by the Bronski Beat never was as big as mainstream hits portraying existing attitudes. In case you don’t know the song, it describes in a non-explicit way how a young boy has to flee his hometown after being beaten because he is gay. As the message, ‘accept gays’, is not a pre-existing attitude, the song didn’t sell like a Stock, Aitken and Waterman song. Because the song is an example of great songwriting, it still became a hit and a classic.
I wouldn’t mind the videos you protest to go away but not for the reasons you give: they are silly in how they in an exaggerated way display the pre-existing attitude towards women. Yet, I don’t plan to protest to anything I don’t want to see just to shape the world in my image.
And I’m still interested in opinions on the video I linked to. I did shape my views on SM when I was 15 (and that of most people my age that I know) and while I don’t care to be a practitioner, I gradually went from ‘ewwww’ to understanding why people do it and respect them for it. But, as it is not completely on topic, I can understand as pass on that one.
That video is not ‘confronting’. It’s completely triggering for anybody with Post Traumatic Stress Disorder (PTSD) from any form of sexual assault. Whilst I appreciate the importance of spreading the message, and absolutely applaud the efforts of Collective Shout is bringing the necessary community attention and action to these issues, please PLEASE don’t do that at the expense of the mental health of the people you’re trying to help, and to get to help you.
In future, can any videos of that nature carry a ‘Trigger Warning’ – this will alert anybody with PTSD that the contents are likely to force them to relive their experiences via flashbacks, and will allow them the right and opportunity to avoid such content if they feel that they cannot cope with that at this time.
Cheers, and again – thanks for the awesome work.
Hi Tami,
Thanks for your feedback and your support. We have updated the post to include a trigger warning and will make sure to use the correct terminology for any similar items in future. We appreciate your taking the time to contact us about this.
Thank you for taking my feedback on board, and so promptly. It has only raised my (already very high) esteem of this website.
Thanks so much for your kind words of support Tami.
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